An Exclusive Interview with Bryce Kensington, Cannabis Finance Chad Extraordinaire
On a crisp spring day I met up with Bryce Kensington a few blocks away from the historic wall street in manhattan. Bryce falls from the historic Kensington lineage of Vermont where his daddy was in finance and his daddies daddy was in finance and his daddies, daddy daddy was in finance…
He walks into the midtown bar sporting a patagonia vest and boat shoes. He is coiffed and probably gets a manicure more than I do. Moreover Bryce runs the cannabis industry and I have a few questions for him.
Q: Bryce, tell us how you got into the cannabis industry.
A: Oh man, great question. I was absolutely crushing it at Goldman—derivatives, M&A, you name it. But then I saw this huge opportunity in cannabis. I mean, once I heard “$50 billion market by 2028,” I was like, why not me? So I took my talents to the green space. It’s basically the same as trading, just with more, like, plants.
Q: Right, so you weren’t passionate about cannabis before?
A: Well, I mean, I totally support the movement. Love the culture, the vibes, all that. I even tried an edible once at Coachella. But, you know, I’m here to build a brand, not, like, hotbox my Range Rover, you feel me?
Q: Tell us about your company.
A: Ah, yes. It’s called Green Apex Capital—we’re a vertically integrated, synergetic, data-driven, full-stack cannabis investment firm. We don’t touch the plant, obviously, but we facilitate its growth through strategic acquisitions and, uh, ecosystem optimization. The goal is to make cannabis as corporate-friendly as possible so, you know, real investors take it seriously.
Q: What do you think about legacy operators in the industry?
A: Oh, the OGs? Yeah, respect, for sure. But the reality is, business is business. A lot of those guys just don’t understand scaling, compliance, or, like, Excel. We’re here to help them professionalize—or, you know, buy them out and rebrand with better packaging.
Q: What’s your take on social equity in cannabis?
A: Social equity is super important. That’s why we have a whole page about it on our website. Also, we hired a Chief Diversity Officer last year. Great guy. I think he used to work in HR at Deloitte?
Q: Do you actually consume cannabis?
A: Oh, totally. I microdose gummies when I golf, and I’ve got a buddy who makes CBD cocktails. But honestly, I’m more about the wellness side. The real money isn’t in stoners—it’s in soccer moms and hedge fund guys who want to “unwind but still optimize their performance.”
Q: Any final thoughts on the future of cannabis?
A: It’s all about consolidation. In five years, the industry will be run by guys like me, with MBAs and button-downs. Cannabis needs structure, and we’re the ones bringing it. Also, if anyone wants in on our Series B round, minimum buy-in is $500K. Hit me up on LinkedIn.
